Krapinsko – zagorska županija

Krapinsko-zagorska županija is a county in the northwestern Croatia, with a strong, yet unused potential.

After an elaborate, detailed and lengthy analysis, we defined the brand platform and the unique brand story. It is a fairy tale about kind people that live there in seven towns, on seven hills, surrounded by pristine rivers and springs. The attributes of the brand image are: good, green, magical, fairy-tale, and spiritually inspiring. After defining the brand strategy and according to the brand platform, we designed the county’s visual identity.