Ericsson Nikola Tesla

We created a brand strategy, slogan,visual identity, and brand video for Ericsson Nikola Tesla, a regional supplierof communication products, innovative ICT solutions and related services.

The new logo features acronym ENT, which stands for Enlightening New Technologies, which is also the brand’s slogan.

Enlightening New Technologies is seen inthe metaphorical light of excellence. ENT has been fostering the spirit ofexcellence and innovation for more than seven decades, bringing together themost excellent experts committed to technological development and the creationof innovative products and solutions. The visionary heritage and the light ofexcellence were the backbone of our brand story.

“Innovation is in our roots. Tesla andEricsson are the visionaries we strive to follow. Their enlightened genius haspaved the path ahead. Bright minds shine the light that we follow.

We are inspired with the idea of preserving, leaving the footprint fornew generations to follow. The light of excellence is part of our heritage andour pledge for a sustainable future.

It’s in our roots to innovate. It’s in our foundations to create anintelligent future. Bright minds creating a brighter future.”

In addition to the Enlightening New Technologies slogan, wealso created a series of messages, such as “Rooted in innovation“, “It’s in our roots to innovate“, “Bright ideas ahead“, “Bright minds, brighter future“, “The future’s bright when you work on it“, “What day is it? A day to invent something new.“, “The future’s bright when you work on it“ and “Experiment, create, invent and repeat“.

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The logo shows the letters ENT and rays of light passingthrough them. The typography is modern and strong, pointing to a company thatcreates innovative solutions. By choosing vibrant colours, we created arefreshed and dynamic visual identity. New, more modern visuals suggest thecreation of an intelligent future. We’ve created a new brand video that,through various associations, shows the importance of ENT’s solutions for bothsociety and individuals, and a sound logo that evokes the technological imageof the company.