Proof

Naš branding za novi brand hrane za kućne ljubimce Proof, obuhvaća razvoj brand strategije, imena, vizualnog identiteta i dizajna ambalaže.

Proof je brand hrane za kućne ljubimce usmjeren na jednu ključnu ideju. Prava prehrana donosi stvarne rezultate. Brand je kreiran za vlasnike koji ne žele svom ljubimcu dati bilo kakvu hranu, već brinu o njihovom zdravlju, snazi i sreći.

U samoj srži branda je predanost kvaliteti i transparentnost. Svaka receptura sadrži 90% visokokvalitetnog mesa s provjerenih lokalnih farmi u Hrvatskoj i Sloveniji, iz Perutnine Ptuj. Meso se svakodnevno dostavlja svježe, čime se osigurava potpuna sljedivost i dosljednost kvalitete.

Ovakav pristup prehrani s visokim udjelom mesa prati prirodne potrebe ljubimaca. Doprinosi jačem imunitetu, boljoj probavi, zdravijoj koži, sjajnijoj dlaci i većoj razini energije.

Ime Proof predstavlja opipljive rezultate, vidljivu potvrdu da je ljubimac zdrav, sretan i pun života. Istovremeno, ime se povezuje i s ljubimcima, spajajući zvukove “prr” i “woof”. Time se dodatno naglašava emocionalna povezanost između ljubimca i vlasnika.

Slogan „Feed the Difference” sažima filozofiju branda. Bolja prehrana dovodi do primjetne i značajne razlike u životu ljubimca.

“Our aim is to make your pet super healthy and happy, because we know what they mean to you. Meat is the basis of our pet food; therefore, we made sure our formula contains 90% of meat from reliable sources - from small farms in Croatia and Slovenia. The chickens are happy and healthy, living in local farms under the golden sun. Our factory gets raw meat from Perutnina Ptuj daily and it’s fresh since it’s only an hour’s drive away from the factory. Pets eat a carnivorous diet because it makes their skin healthier, immunity and heart stronger, coat shinier, improves digestion and increases energy.

The powerhouse of nutrients in our food feeds your pet with super powers, from the way they feel and look to the way they act. You will read the difference while reading the label, and see the difference when your pet eats our food. The meat is the real difference. Our meat meets the highest criteria in the industry. Feed the difference and you will see the difference in your pet.

This super food feeds happiness in your little furry friends. The purr and woof from your super paws will be that final sensory proof of their happiness. The proof of concept is in the food, try giving your four-legged pals just that – the proof of your love.

Meet the meat difference, see it and award your furry beasts with the best love can give – the best of food. The proof lies in your pet. Take just one look at them and the difference is seen, felt and heard. Happy tummies feed happiness all around them. The proof of love is in the food. Feed them love and happiness and you will get both back.”

Feed the difference

Meet the meat difference

The proof is in your pet

Real meat makes a real difference

The powerhouse for paws

Feed real meat, see real power

Food of the super pets

Love that is seen, felt and heard

Super food. Super power. Super pet.

Vizualni identitet odražava temeljno obećanje branda – vidljivu razliku. U središtu se nalazi dojmljiv, crveni Proof logotip, oblikovan debelim i snažnim linijama. Komunicira snagu i jasno izražava stav, baš kao i sam proizvod sa svojim visokim udjelom mesa.

Ključni element vizualnog identiteta su ilustracije ljubimaca. Jednostavan, izražajan i pun karaktera, svaki ljubimac ima razigrane i pomalo nestašne izraze lica, često s isplaženim jezikom, čime vizualno “odobrava” hranu. Ove ilustracije unose toplinu, humor i emociju u brand, čineći ga pristupačnim i lako pamtljivim.